- 74% of people use search engines to research products online before making a purchase
- 54% of people use search engines to find the site they purchase from
- 36% of search engine users report that they believe listings at the top of the search results are the leaders in their field
- 40% of users 24‐45 years old associate top search results to company prominence
- 80% of all first-time visitors to your website result from search engine queries
- Over 43% of people who bought products or services online found the website via a search engine
- Consumers are nearly 5 times more likely to buy after seeing search listings versus banners
- People who spend 5 or more hours a week online average an astounding 71% of their time searching for information
Search Engine Statistics
- 61 billion searches were performed online worldwide in August 2007
- 160 million Google searches are currently performed daily
- 59% of all searches are made on Google. 22% are made on Yahoo, and 10% on MSN
- 38 million people use search engines daily
- 21% of people use a search engine 4 or more times a day
- 90% of users click on results within the first 3 pages
- 62% of search engine users click on results within the first page of search results
- 88% change search term and/or search engine within the first 3 pages of results