The key to a successful business generally begins with one thing: location, location, location. Location is even more important on the internet. What kind of location are we speaking of? Top rankings for your website in the ever coveted Google search results.
The top spot in Google has rapidly become one of the most sought after spots on the Internet. Why? Because Google has quickly established itself as the dominant leader in search engine traffic. Google currently commands nearly 70% of all search engine traffic. On average, the #1 position in the search engines gets 42% of the visitors. Take a minute and ask yourself: “How important is it for my site to rank at the top of Google and the other search engines?” Your answer should be a simply stated “Very”.
About Search Engine Optimization:
Search Engine Optimization is the most complex form of internet marketing and also the most rewarding. Optimizing websites for the search engines is a skilled trade that can deliver amazing amounts of traffic to your website when completed properly. Ranking #1 in Google for a competitive term is similar to having a large billboard in Times Square. But the most beneficial thing about SEO is that your website is available to prospective customers at the very moment that they’re interested in your product or service, even 3 a.m. on a holiday or while they’re at work. What other form of marketing allows you to do that?
Search engines rely on several complex factors to determine how relevant, reputable, and important a site is. An in-depth understanding of how search engine algorithms work is extremely important to SEO, but knowing when and where to take action is the true key to success. A qualified search engine optimizer understands how to correctly balance factors on and off the website in order to achieve positive results. Here are a few simple examples of on-site and off-site factors that influence how Google and the other search engines decide who comes up on top:
Key Search Engine Ranking Factors:
* Good: Keyword use in the title tag, headers, and body text
* Good: Keyword included in the domain name
* Good: Keyword included in the url
* Good: Keyword included in the text of inbound links
* Good: The more inbound links, the better
* Good: The more popular the referring site is, the better
* Good: Inbound links from other authority sites in your field
* Good: Page Rank funneled to landing pages
* Bad: Outbound links to bad neighborhoods (spammy sites)
* Bad: Lack of content or content not indexable (i.e. Java, Flash)
* Bad: Improper use of redirects
* Bad: Use of curse words or hate language
* Bad: Keyword stuffing
The list above has some of the most important ranking factors in the Google algorithm, but those are just the tip of the iceburg. No one really knows for sure what is contained in the algorithm, but there are over 1500 known factors that have been determined to be accurate by the SEO community. Google makes changes to the algorithm continually (average of 9 changes a week) in order to make their results more relevant and combat search engine spam.
So why should you do Search Engine Optimization?
1. Targeting: With SEO you’re only advertising to companies that are interested enough in your product or service that they searched for it, as opposed to most other forms of advertising where you hope that if you get your message out to enough people that someone will be interested.
2. Timing: SEO allows you to reach your target audience at the very moment they’re interested.
3. Visibility: Search Engine Optimization makes even obscure and hard to define products easy to find.
4. Branding: Companies at the top of Google are considered by searchers to be the top companies in their field.
5. Profitability: SEO has the highest Return on Investment of any major form of marketing.
Challenges in SEO
The hardest part about SEO is that it requires patience; a rare commodity this day and age. Website owners are generally much more willing to spend outrageous amounts of money on Pay-Per-Click advertising to get immediate traffic to their site than they are to spend a small fraction of that amount on SEO and have significantly better results after a few months. None of us like to wait for anything this day and age, but unfortunately that’s how it works in SEO. The bright side to this is that short-sighted companies will never do SEO which makes it much easier for wise companies who are focusing on the big picture to get their brands to the top of the search engines and keep them there.
Overview:
Search Engine Optimization is one of the most efficient and effective methods of marketing. Whether you’re a blue chip company marketing on a national level or a small mom and pop shop marketing in a small town, SEO provides a way for consumers to find you. Being at the top of Google instills confidence in your potential customers that you’re the best in your field. The results of SEO can be easily measured through free analytical tools that can be effortlessly installed on your website. To top it all off, SEO has the highest ROI of any major form of marketing.
SEO can help your company to be found by the people who need your products or services. Call us today for a free quote on what it will take to get your site to the top of Google, Yahoo and the other search engines.
Keyword Research
Keyword research is the foundation of any successful SEO campaign. That said, RicketyRoo Inc carefully examines your website and cross-references your existing content against the most relevant keywords currently being searched on the internet. This is one of the single most important parts of your SEO campaign. If the keyword research is sub-par so is the rest of your campaign.
Competitor and Industry Research
The best way to beat out your competition is to know who they are and what they do. Our SEO team will identify who your natural search engine competitors are, determine which keywords they are optimizing, find out who links to them, analyze their strengths, and determine what needs to be implemented to out rank them.
Website Analysis
The internet’s search engines examine several factors when they crawl through your website. This helps them determine the relevancy of your website and ultimately helps them to determine your website’s ranking in their search results. In order to see your website as a search engine does, RicketyRoo Inc does a similar evaluation of your website. Below are some of the things our SEO team will examine before beginning your campaign.
Landing Page Creation
Landing page creation is one of the most important elements of your on-site optimization. Having a page on your website that is dedicated to a specific keyword will improve your site’s relevancy for that keyword dramatically.
Silo Creation
Building silos around your landing pages helps us to establish theme centric areas on your website that demonstrate unquestionable relevance for your targeted keywords. In order for us to maximize their effectiveness, we make sure these silos are carefully structured and interlinked properly. The more organized the content is, the easier it is to be found by search engines and people alike.
Link-Building
One of the most difficult and time consuming parts of SEO is building link popularity. Our SEO team will design a successful link generating campaign for your website to help your site achieve top search engine rankings for the keywords we have selected. Our link building efforts are designed to bring qualified traffic to your website and to build your page’s popularity (authority).